The Rani’s of New

The word Maharani invokes a point of time when Royalty flourished and the women that bore this title were seen with reverence and awe, because of their ability to lead, hold power, charm and encapsulate anyone with their grace and beauty. 

The new Maharani line invokes that very title, with the intention of the line to wear well at parties, offices, casual dinner, formal teas and everywhere in between. The line reflects luxury and comfort befitting the Maharani’s of today. 

Through the photoshoot and film, we show the evolution of the Rani. Bringing the past alive through backdrops and the present through the clothes of Maharani. 

Want to know how we ideate? Check out our concept brief for this project